Gary Barlow Becomes P&O Cruises' Ambassador

24th February 2020 |

The Take That star was unveiled as a new brand ambassador for the cruise line at St Luke’s London Symphony Orchestra during a media launch.

The news comes as P&O prepares to welcome its latest vessel ‘Iona’, which is being billed as the largest ship ever built for the UK market, in May.

Gary becomes the latest celebrity to join P&O alongside Chef Marco Pierre White, patissier Eric Lanlard and wine expert Olly Smith.

In his new role, Barlow will curate a varied schedule of gigs for The 710 Club and give up-and-coming musicians an opportunity to showcase their talent.

The Take That star will also be guiding a resident band, shaping the club’s interiors and creating signature cocktails.

He will perform in the venue both as part of the cruise line’s floating festival IonaFest, which is taking place on a seven-night cruise to the Norwegian Fjords in July 2020, and on two other Iona itineraries.

They are departing from Southampton on 29 August for the Norwegian Fjords and on 31 October for Spain and Portugal.

Happy Cruising